Spring/Summer 2015 – The new Spring Summer 2015 collection from EVISU explores new style territory, blending elements of “Street Goth” with sportswear for a fresh take on casualwear. Classic pieces are injected with playful touches, bold graphics, and modern cuts, retaining the brand’s signature dedication to quality craftsmanship juxtaposed with a spirit of humour, irreverence, and a carefree attitude.
Mix-and-match takes centre stage with the new collection, reflecting the quintessence of street style. An oversized sleeveless hoodie is paired with leather shorts, a denim vest may be layered with a sporty hoodie and matched with super-soft lamb leather culottes, and monochromatic striped varsity tees exude the essence of sporty chic when paired with EVISU’s slim-fit jeans. Bold, unisex styles dominate the range with a selection of oversized tees and cropped tops for women, which may be thrown over boyfriend jeans for an effortless, cool-girl style that ultimately encapsulates the EVISU’s celebration of individuality, self-expression, and a laid-back attitude.
Dynamic graphics and impeccable detailing infuse the collection with a youthful energy that is tempered with a sophisticated sense of style. A unique, hand-written calligraphy print courses through the entire range, and is often paired with bold, geometric shapes that make the collection thoroughly modern and fresh. The brand’s iconic seagull is re-imagined with innovative coating effects and three-dimensional embroidery, while fabrics range from classic raw denim and indigo terry to a polyester sports fabric, adding a dash of sportiness to various key pieces. In addition, the collection adopts a mainly monochromatic colour palette with a bevy of blacks, whites, and greys, emanating a minimalist vibe that encourages the individual to fully express his or her personal style and attitude in true EVISU spirit.
Marina Bay Sands #B2-110
Bread & Butter VivoCity #01-50A
EVISU was founded in Osaka Japan in 1991 and is named after the Japanese god of prosperity Ebisu. Initially only around 14 pairs of jeans a day were created, each one caringly hand-painted with the now famous seagull logo. EVISU captured the imagination of the detail-obsessed Japanese fashion crowed and spurred a revival of interest in vintage denim which spread around the world. Today EVISU has gained critical acclaim, as one of the ultimate denim must haves, is internationally known and embraced by both collectors and hipsters alike. EVISU was initially more a labour of love than a commercial venture and despite phenomenal success EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear.
“Before anyone did anything, EVISU did everything.”
The company slogan of EVISU -“Before anyone did anything, Elvis did everything.” was originated from a quote by John Lennon, one of the members of the famous band, Beatles. The comment has expressed his ultimate admiration for Elvis Presley; who is often referred to as “King of Rock n’ Roll”. Elvis Presley’s creative productions and outstanding performances made him the icon in the history of Rock n’ Roll. Later on the founder of EVISU Mr. Hidehiko Yamane took on the notion of this quote and changed it to what becomes the slogan of EVISU today. This slogan was used in the most recent ready to wear collection as a celebration of EVISU’s 20th anniversary. As a pioneer in denim custom distressing and detail- oriented designs, EVISU strives to live out the notion of the company’s slogan. And to make the brand stand as the icon in the history of denim wear.