Launched in 2006, Los Angeles based Genetic Denim is based on enduring elements of personal style: fit, fabrication and individuality. Creative Director Ali Fatourechi approaches denim with the mindset that our points of differentiation should be acknowledged and celebrated, resulting in a collection that caters to a range of women’s denim needs.
For both the modern and classic denim aficionado, the brand incorporates reverence for its original denim predecessors in purpose, while offering sleek new alternatives marked by evolved cut and construction.
Genetic Denim works with innovative washes of Italian, Japanese and Turkish denim to create a range of core and updated silhouettes from season to season. The signature soft hand of the fabric is intentionally discrete – denim looks as it should, yet the jeans retain a polished, lean look and drape, with the weight varying according to style and season.
The core of the brand is driven towards delivering product that resonates with the denim customer, while reflecting a fashion forward perspective. Genetic Denim creates unexpected shapes and silhouettes, using the familiar fabric for every element of the ensemble for the present and future.
Genetic Denim leverages denim’s global presence to promote charitable initiatives it believes in and launch innovative denim collaborations with visionaries in the fashion industry. Through its partnerships, denim’s role in fashion continues to evolve and Genetic Denim remains an industry leader in the denim market.
Genetic Denim is available in over 800 specialty stores and luxury retailers worldwide, including Barneys New York, Nordstrom, Fred Segal and Ron Herman in the United States, Holt Renfrew and TNT in Canada, Harvey Nichols in London and Hong Kong, Montaigne Market in Paris and Podium in Moscow, among other countries and doors. For more information, visit: www.geneticdenim.com.