J Brand set out to create classic and sophisticated jeans with an emphasis on fit, timeless products and the inspiration to make a woman look and feel beautiful in her jeans. With this mission, J Brand has achieved a winning combination of style, comfort and sexiness in denim.
Bringing with him extensive knowledge of the market and over 30 years of experience in the fashion industry, Jeff Rudes, CEO, co-founded J Brand in 2004. Rudes pioneered the French jeans boom in America in the late 1970s with his first denim brand, Paris 2000. After moving his business from New York to Los Angeles, he established several apparel brands such as: Area Code, the trendy junior line of Lycra knits, and A. Gold E., the successful denim sportswear brand partnering with industry icons Ron Herman and Adriano Goldschmied.
Rudes had a vision for J Brand, to create a jean that fit so perfectly it followed the contours of one’s body. He launched the brand as an exclusive line at Ron Herman’s Melrose jean bar in the spring of 2005, and it became an immediate success with consumers, notable celebrities and influential editors. With the introduction of the dark washed skinny jean, J Brand was the first company to drive this trend. “In an exceedingly competitive market, one of our greatest accomplishments was to go beyond what we were known for, the skinny jean, and deliver the next trend – the bell bottom we called the ‘Love Story,’” says Rudes.
In Fall 2008, J Brand introduced a men’s line reflecting masculine modern basics with a vintage sensibility and classic craftsmanship. The line’s distinct washes and fits became instant favorites for a wide range of celebrity fans.
Remaining true and authentic to the customer while delivering inventive designs and collaborations, J Brand continues to be an industry leader and purveyor in the premium denim market. Such innovative initiatives have included: J Brand Boutique, a line featuring unique washes and design details, made available only to the finest boutiques and specialty stores; an exclusive denim capsule collection with the popular London retailer Topshop; seasonal denim collaborations with such famed designers as Hussein Chalayan and Proenza Schouler, in which key J Brand pieces were featured in both designer’s Fashion Week catwalk shows; and a biker-chic capsule collection with famed rock and roll denim connoisseur, Henry Duarte.
J Brand is featured in over 2000 specialty stores and luxury retailers in over 20 countries worldwide including: Barneys New York, Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Bloomingdale’s, Nordstrom, Jeffrey and Ron Herman in the United States. Harvey Nichols and Selfridges in London, Le Bon Marche in Paris, Biffi in Milan, Lane Crawford in Hong Kong, and Tsum in Moscow.